Jambos concept was approached by Jayesh Patel to create a digital presence which mirrored his impressive portfolio of quality projects and the beautiful craftsmanship involved. The path was not clear and there were a vast scope of routes available but Jayesh understood the power of high quality video and photography would do justice to his work.
Each cut elevated their visual identity to a new standard, offering them flexibility across platforms while maintaining a consistent, premium feel. The delivery included a main, alternative, and a social edit for deeper storytelling.
By optimising for the different channels of customer engagement, the project successfully brought the Japanese Knife Company’s visual identity to a refined, world-class level.
